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Research papers

Changing consumer perceptions and expectations

Who is our media user? The VRT study department's triangular study conceived together with Synovate/Censydiam outlines a very detailed image of the media user in a multimedia context. What are the media needs of the Fleming, how are these evolving...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Daniël Poesmans, Wouter Quartier
June 4, 2006
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Citation

Poesmans and Quartier (2006a, June 04). Changing consumer perceptions and expectations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-consumer-perceptions-and-expectations


Research papers

Measuring brand equity of radio stations in order to predict future listening behaviour

Taylor Nelson Sofres has an in-house tool, the 'Conversion Model', which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio market for the benefit of the 'VRT' group, the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Daniël Poesmans, Dominique Vancraeynest
Company: KANTAR TNS Malaysia
June 16, 2003
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Citation

Poesmans and Vancraeynest (2003a, June 16). Measuring brand equity of radio stations in order to predict future listening behaviour. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-brand-equity-of-radio-stations-in-order-to-predict-future-listening-behaviour


Research papers

Radio research in Belgium

After a brief outline of the development of the medium radio in Belgium, and a concise summary of the radio supply in Flanders, we examine the topic of radio research. In Belgium, two studies, each employing a different method, measure listening...

Catalogue: Radio Research Symposium 1995
Authors: Bruno Knaeps, Dominique Zaczek, Daniël Poesmans
July 1, 1995
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Citation

Knaeps, Zaczek and Poesmans (1995a, July 01). Radio research in Belgium. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-research-in-belgium